We run Google Ads in the Tampa/FL market and send every lead straight to a single partner, not a bidding pool. Pay per qualified lead. No retainer. No long-term contract.
A qualified lead lands in your phone or inbox the same way a dispatch call would. Nobody else sees it, and you're not competing with three other bids on the same job.
Angi, HomeAdvisor, and similar directories sell the same lead to several contractors at once, so you're racing to be first to call a homeowner who's already fielding other quotes. That's the structure, not a knock on any one platform.
No CRM to learn, no dashboard login required. Leads reach you the way a dispatch call would.
"AC repair near me" in your service area. The ad targets your zip codes only.
An intake form screens job type, timeline, and contact info before it ever reaches you.
Phone and email, direct. Not resold, not shown to another contractor.
Same as any inbound call. You only pay for leads that meet the qualifying criteria.
We're building the first cohort now, so per-lead pricing and territory boundaries get set with each partner individually rather than published as a fixed rate card. What doesn't change:
Month to month. Leave the pilot whenever it stops working for you. No notice period, no penalty.
Nothing upfront, no retainer. You're billed for leads that pass the intake screen, not ad impressions.
One partner per lead within your service area, agreed before your first lead goes out, not after.
No, and we'd rather say that plainly than dress it up. This is a new pilot program. You'd be one of our first partners, not client #400. In exchange, you get direct input into how the program is run.
We're deliberately keeping the cohort small so each partner gets a defined territory and real attention. Applications are reviewed on a rolling basis as they come in.
A real contact who passed the intake screen for job type, service area, and timeline. We agree on the exact definition with you, in writing, before your first lead ships.
Fine. Run it alongside whatever you're doing now. It's meant as an extra channel, not a replacement.
Five fields. We'll reply by email or phone, whichever you give us, to confirm territory and terms.